Fashion is one of the types of communication in which we express ourselves best. Therefore, the influence of fashion in visual art such as cinema cannot be discussed. Fashion and cinema have naturally been strongly fed from each other, and even the characters in the cinema industry have turned into prints frequently used by daily clothing brands.
While not exactly what can be called a "fashion" award, the Oscar has been given the best clothing design award since 1948. Roger K. Furse was the first to receive this award for his movie Hamlet.
The winners of this award the most were Edith Head, who was nominated 35 times and won 8 times, and Milena Cananero and Coleen Atwood, who won 4 times.
Costume designs have not been the only effect of fashion on cinema. In particular, names such as Coco Channel and Alexander McQueen have been the subject of feature films. Disney, one of the biggest brands in the world, was highly influenced by fashion in the subject of the movie 101 Dalmatians and the character of Cruella De Ville. Netflix, a series streaming platform, has released a series about the death of Gianni Versace.
Apart from real characters, there are a lot of reality shows and series revolving around fashion. One of the biggest contributions of cinema to fashion is that it gives designers challenges they would not normally face. In some cases, these difficulties have succeeded in throwing themselves into daily life, and some designs have increased the number of overselling products in the sector. For example, there has been a serious increase in leather clothing sales after the Matrix movie shot in the 2000s.
If we have to talk about different effects, some scenes and outfits have become iconic. The concept of "red carpet" in cinema award ceremonies has become the area where fashion designers show themselves. To sum up, cinema and fashion are two fields that feed off each other and make each other stronger, where visuality is at the forefront.
