Fast fashion is quick and useful but it has a hefty cost to the environment. It impacts the environment in terms of pollution, water use, carbon emissions. In addition to environmental costs, there are also some social dilemmas and problems. Gender inequality is increasing in the fashion industry while human rights are generally neglected. The need for sustainable fashion is evident and that's where Vesper shines.
To elaborate on the fast fashion mentality, you first need to understand that speed in fashion comes at a price. Fast fashion brands manufacture and deliver goods in enormous amounts. For example, if a brand has more than 100 shops, they manufacture a cloth 5000-10000 for each piece. %35 of these pieces generally rot in the environment section creating enormous fashion waste. Some brands prefer to repurpose these clothes but most of them just burn or destroys them. This destruction process itself creates massive taxes on environment. That's why supporting sustainable brands are really important.
Vesper constructs its business models to reduce the impact of the fashion industry on the environment and social costs. Our tailor when it's sold, resources from the "fashion waste" model helps us to care for the environment. Also supporting local tailors allows us to create humane opportunities for the Italian fashion workers. We only work with workshops that are ethical and care for its worker's conditions. We are also against child abuse in the current fashion industry, that's why we always check the conditions of our workshops personally and ensure that the environment is healthy for workers.